Anotation. The purpose of the research is to define the vectors of life support management of the enterprise as the basis for the existence and conduct of business in the conditions of threats and weaknesses, internal and external environment of the organization. The study provided the definition of the economic category of «life support of the enterprise», as well as developed a conceptual model for the formation and provision of the life support management system of the enterprise. The influence of external and internal environmental factors on the company's activities was emphasized. The author determines the role of production factors in the creation of the foundations for the life support of the enterprise. The study conducted a detailed SNW analysis of the activities of the food industry. The analysis identified the existence of vectors that aggravate or improve the situation of the company (vectors of strengthening or weakening of life support) and enables top management to develop a strategy taking into account the vectors of life support weakening. The work provides a map of the goals, compliance and implementation of which will allow the company the level of its life support.
Keywords: The purpose of the research is to define the vectors of life support management of the enterprise as the basis for the existence and conduct of business in the conditions of threats and weaknesses, internal and external environment of the organization. The study provided the definition of the economic category of «life support of the enterprise», as well as developed a conceptual model for the formation and provision of the life support management system of the enterprise. The influence of external and internal environmental factors on the company's activities was emphasized. The author determines the role of production factors in the creation of the foundations for the life support of the enterprise. The study conducted a detailed SNW analysis of the activities of the food industry. The analysis identified the existence of vectors that aggravate or improve the situation of the company (vectors of strengthening or weakening of life support) and enables top management to develop a strategy taking into account the vectors of life support weakening. The work provides a map of the goals, compliance and implementation of which will allow the company the level of its life support.
VECTORS OF LIFE SUPPORT MANAGEMENT OF FOOD INDUSTRY ENTERPRISES
Svitlana Markova
Candidate of Sciences (Economics), Associate Professor, Department of Business Administration and Management of Foreign Economic ActivityZaporizhzhia National University (Zaporizhzhia, Ukraine)
ORCID ID: 0000-0003-0675-0235